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‘Rich Dad Poor Dad’ author Robert Kiyosaki is almost £1 billion in debt

@thisismoney

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Why it worked

The video leverages the notoriety of a well-known personal finance author to discuss a counter-intuitive financial concept (being in debt as a wealth-building strategy), which likely sparked curiosity and discussion.

Summary

The video discusses Robert Kiyosaki, author of 'Rich Dad Poor Dad,' who claims to be nearly £1 billion in debt. Despite this, he argues that using borrowed money strategically, particularly for income-producing assets like property, is central to his wealth-building philosophy.

Structure

1Introduction of Robert Kiyosaki and his debt
2Explanation of his wealth-building strategy using debt
3Mention of his bestselling book 'Rich Dad Poor Dad'

On-screen text

THIS IS MONEY ‘Rich Dad Poor Dad’ self-help author Robert Kiyosaki is almost £1 billion in debt

Transcript

This is money. ‘Rich Dad Poor Dad’ self-help author Robert Kiyosaki is almost £1 billion in debt. The 79 year old personal finance author has repeatedly said he carries around £890 million in debt, but argues borrowing is central to his wealth building strategy. Rather than viewing all debt negatively, Kiyosaki says he uses borrowed money to acquire income producing assets, particularly property. His bestselling 1997 book has sold more

Original caption

‘Rich Dad Poor Dad’ author Robert Kiyosaki says he is almost £1 billion in debt, despite building his career teaching millions about money and investing. 📚💷 The 79 year old personal finance author has repeatedly said he carries around £890 million in debt, but argues borrowing is central to his wealth building strategy. Rather than viewing all debt negatively, Kiyosaki says he uses borrowed money to acquire income producing assets, particularly property. His bestselling 1997 book has sold more than 44 million copies worldwide. However, the headline figure does not represent debt Kiyosaki personally owes. His former wife and business partner Kim Kiyosaki says it is spread across real estate investments held with partners, including roughly 1,500 apartments. His personal share is estimated at around £22 million to £45 million. #ThisIsMoney #Money #News #UK