A guy paid for

@youngam904

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SoundTikTok sound · original sound - carmelasancineto77

Promoted product

AppleCare+

Learn about your options for AppleCare coverage for your Apple device.

Why it worked

The video works by highlighting a relatable scenario where a seemingly expensive service plan proves its value through a single, unexpected incident, making the viewer reconsider the cost-benefit of such plans.

Summary

The video describes a person who paid for AppleCare+ on their iPhone for two years, totaling $398. When they cracked their screen, they paid a $29 service fee, which made them feel the entire plan had been worth the cost.

Structure

1Paying for AppleCare+ for two years
2Automatic renewal without a second thought
3Cracking the screen
4Paying the service fee
5Feeling the plan was worth it

More from @youngam904

Product placement

AppleCare+ ACTS - it is a service plan that covers iPhone repairs, and its value is demonstrated by covering a cracked screen repair. Removing it would change the story about the value of the plan. Apple ACTS - it is the manufacturer of the iPhone. Removing it would change the story about the phone.

On-screen text

A guy paid for AppleCare+ on his iPhone for two years straight. $199 a year, renewed automatically without a second thought. $398 total. Cracked his screen once during that stretch, paid the $29 service fee like he was supposed to, and walked out feeling like the whole plan had just proven its worth

Transcript

A guy paid for AppleCare+ on his iPhone for two years straight. $199 a year, renewed automatically without a second thought. $398 total. Cracked his screen once during that stretch, paid the $29 service fee like he was supposed to, and walked out feeling like the whole plan had just proven its worth.