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37 videos27 creators
39.6Talking HeadStory Open hookEducation
Hook
The map routing me to the
@lilvandymeulen
14.5K followers · usually 636 views a post
Views
24.8K
Likes
154
Comments
1
Shares
1
View velocity
+2.9K views over 9.0d · ~321/day · 9 observations
Promoted product
7 Brew
Visit 7 Brew for an elevated coffee drive-thru experience.
Why it worked
The video taps into a common frustration with navigation apps, using humor and relatable annoyance to create engaging content. The unexpected routing to a closer, less desired destination creates a comedic conflict.
Summary
The creator is driving to a 7 Brew location, frustrated that their navigation system is routing them to a Starbucks that is only 2 minutes away instead of their intended destination. The video highlights the perceived absurdity of the navigation's suggestion.
Structure
- 1Creator driving, map shows routing to Starbucks
- 2Creator states destination is 7 Brew
- 3Creator expresses frustration with navigation
- 4Creator arrives at 7 Brew
Product placement
Original caption
The 7 brew energy was worth the struggle
More from @lilvandymeulen
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