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60.7Silent UGCOther hookLifestyle
Hook
phone case but make it fun
@sophiaurajeon
28.0K followers · usually 572 views a post
Views
34.7K
Likes
601
Comments
2
Shares
133
Why it worked
The video leverages a popular celebrity aesthetic (Kylie Jenner) and a satisfying, accessible DIY format that encourages viewer engagement through the 'would you try it?' question.
Summary
The creator demonstrates a DIY process of bedazzling a clear phone case with colorful adhesive gems, inspired by a photo of Kylie Jenner. The video shows the step-by-step application of the gems onto the case.
Structure
- 1Displaying inspiration photo
- 2Unboxing clear phone case
- 3Applying adhesive gems to case
- 4Showing final result
Product placement
Torras (a brand of phone case) appears as the packaging for the clear phone case being used; removing it would not change the video as it is just the base product. The phone case itself is the subject of the DIY project.
Call to action
would you try it?
On-screen text
phone case but make it fun
Original caption
making the Kylie Jenner inspired gem phone case 💎🪽 would you try it? #diyphonecase #bedazzled #phonecase #girlythings #girlytok
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