These cheesy garlic twists

@tasty

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SoundTikTok sound · Coffee Shop Vibes (Lofi)

Promoted product

Pillsbury Crescent Rolls

From classic crowd-pleasing appetizers to easy everyday favorites, when you cook with crescents, your options are unlimited.

2 videos2 creators

Why it worked

The video leverages a popular and easy-to-follow recipe using a well-known brand, making it highly shareable and appealing to a broad audience looking for quick snack ideas.

Summary

This video demonstrates how to make cheesy garlic twists using Pillsbury Crescent Rolls. The recipe involves layering cheese and bacon onto the dough, twisting it into shape, baking, and then brushing with a garlic butter mixture.

Structure

1Introduce cheesy garlic twists as an easy party snack.
2Showcase using Pillsbury Crescent Rolls as the base.
3Layer cheese and bacon onto the dough.
4

Original caption

More cheese, more garlic, and thanks to Pillsbury™ Crescent Rolls, more* flaky goodness — these Cheesy Garlic Twists are made to share. @Joelle Presented by @Pillsbury #ad

More from @tasty

Product placement

Pillsbury Crescent Rolls: ACTS - used as the dough base to create cheesy garlic twists. Removing it would fundamentally change the recipe and the video's outcome. The brand appears as a watermark and on the product packaging. The video shows the product packaging and the creator explicitly states they are using it. The brand is also mentioned in the caption and as a partner. Joelle: APPEARS - creator of the video, not a product. Removing her would change the video but she is not a product. Tasty: APPEARS - the creator's TikTok handle/brand. Removing it would change the video but it is not a product being sold.

Call to action

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On-screen text

Presented By Pillsbury more FLAKY Original crescents Directions HEAT TO 375°F UNROLL KEEP REFRIGERATED

Transcript

These cheesy garlic twists are the easiest party snack hack that will come together in 20 minutes. I'm using Pillsbury Crescent Rolls because they bring more flaky goodness and more love to these crisp garlic twists. Just pop them open according to the can's directions before rolling them out into a big sheet. I'm loading them up with mozzarella, sharp cheddar, Monterey Jack, and bacon bits before covering with a second crescent roll dough and squishing it together. Want it to be nice and sealed before we cut it into strips and twist them into our desired shape. Brush with an egg wash before baking at 375 degrees for about 12 minutes. And while it's baking, whip together a quick garlic butter so we can brush these hot pastries right when they come out of the oven. These are light, flaky, and so full of flavor. Absolute crowd pleasers.