MY WIFE

@yskpodfunclips

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SoundTikTok sound · original sound - yskpodfunclips

Promoted product

Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

10 videos10 creators

Why it worked

The video uses a relatable and humorous misunderstanding about infidelity, which quickly pivots to a product mention in a surprising and unexpected way, making the product memorable.

Summary

The creator recounts a humorous misunderstanding where his wife accused him of cheating, only to reveal she was referring to him using makeup in her vanity. He then guesses the brand of makeup, which turns out to be Rare Beauty, associated with Selena Gomez.

Structure

1Misunderstanding about cheating
2Wife's makeup use
3Guessing the makeup brand
4Identifying Rare Beauty

Original caption

Cam’s sleeping in the couch 😬 #yskpodcast #youshouldknow

More from @yskpodfunclips

Product placement

YSK Podcast (appears, does not act, removing it would not change what happens in the video); Rare Beauty (acts, its interface is operated, it generates a visible result, someone says what it does for them, removing it would change what happens in the video)

On-screen text

MY WIFE CHEATING ON HER I FORGOT TO SAY THAT WHAT? OH, YEAH LIKE ACTUAL, LIKE HIRING OR WHATEVER MAKEUP IN HER VANITY, RIGHT? AND SHE'S JUST YAP IN THE YAP YEAH AND SHE GOES YOU KNOW WHAT I GO CONCEALER SHE GOES BLUE FACE I LITERALLY GO YEAH RARE BEAUTY I THINK SHE SAID EITHER RARE OF THE TWO RARE BEAUTY WHO'S BRAND IS IT? I LITERALLY HAD NO CLUE AND I A RANDOM GUESS, BUT I THREW IT FAST YEAH WITH THE HOPES DART LANDED ON THE BULLSEYE AND I SAID SELENA GOMEZ LITERALLY WENT THIS STUFF IS IN HER HAND SHE DROPPED HIM SHE WENT AND TURNED AND MY DAD COMES IN THERE JUST SCROLLING AND SHE GOES, I GO, WHAT? I DON'T KNOW MAKES THAT I DON'T KNOW WHO IT IS OH, REALLY? I WAS LIKE, BECAUSE NOT WHO YOU AND I GO PAID

Transcript

MY WIFE CHEATING ON HER I FORGOT TO SAY THAT WHAT? OH, YEAH LIKE ACTUAL, LIKE HIRING OR WHATEVER MAKEUP IN HER VANITY, RIGHT? AND SHE'S JUST YAP IN THE YAP YEAH AND SHE GOES YOU KNOW WHAT I GO CONCEALER SHE GOES BLUE FACE I LITERALLY GO YEAH RARE BEAUTY I THINK SHE SAID EITHER RARE OF THE TWO RARE BEAUTY WHO'S BRAND IS IT? I LITERALLY HAD NO CLUE AND I A RANDOM GUESS, BUT I THREW IT FAST YEAH WITH THE HOPES DART LANDED ON THE BULLSEYE AND I SAID SELENA GOMEZ LITERALLY WENT THIS STUFF IS IN HER HAND SHE DROPPED HIM SHE WENT AND TURNED AND MY DAD COMES IN THERE JUST SCROLLING AND SHE GOES, I GO, WHAT? I DON'T KNOW MAKES THAT I DON'T KNOW WHO IT IS OH, REALLY? I WAS LIKE, BECAUSE NOT WHO YOU AND I GO PAID