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@avrill.ll

31.8K followers · usually 27.2K views a post

Views

879.1K

Likes

153.7K

Comments

466

Shares

1.1K

SoundTikTok sound · original sound - avrill.ll

Promoted product

Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

16 videos13 creators

Why it worked

The video taps into nostalgia and personal connection by referencing childhood birthday parties and the creator's role in beauty marketing. The aesthetic of the pink piñata filled with candy and makeup is visually appealing and shareable, aligning with popular trends on social media.

Summary

The creator documents the process of creating a "6" shaped piñata filled with Rare Beauty products and candy to celebrate the brand's 6th anniversary. The video shows the shopping trip for supplies, the piñata construction, the photoshoot setup, and the final reveal of the styled piñata.

Structure

1Introduction and inspiration from Rare Beauty's anniversary post
2Shopping for candy and supplies
3Assembling the piñata and setting up the photoshoot

Original caption

and selena reposted 🥳🩷 i love how this turned out !! #spendthedaywithme #beautymarketing #socialmediamarketing #firstgen #piñata

More from @avrill.ll

Product placement

Rare Beauty (brand): ACTS - The video shows various Rare Beauty products being used in a photoshoot setup. The brand is the subject of the photoshoot. Removing it would change the video's focus. Canet's (store): APPEARS - A store name visible on shelves. Removing it would not change what happens in the video. Lucas (brand): APPEARS - A brand of candy visible on shelves and in the shopping cart. Removing it would not change what happens in the video. Bubbaloo (brand): APPEARS - A brand of candy visible on shelves and in the shopping cart. Removing it would not change what happens in the video.

On-screen text

recently for anniversary SOCIAL SHOOT DAY bts as a social media & content strategy associate @ Rare Beauty idea while Canet's Canet's needed classics get did pink beginning tambos my we every parties me while uncle on pinata in day bright ordered came unbox product can lighting like almost find spot so shelf just top candy stylized came cute minis everything one crashing we breaking literally palo hung hit all was and mini shoot next editing that created guys video part all in

Transcript

recently for anniversary SOCIAL SHOOT DAY bts as a social media & content strategy associate @ Rare Beauty idea while Canet's Canet's needed classics get did pink beginning tambos my we every parties me while uncle on pinata in day bright ordered came unbox product can lighting like almost find spot so shelf just top candy stylized came cute minis everything one crashing we breaking literally palo hung hit all was and mini shoot next editing that created guys video part all in