@fionamoneydiary — 76x breakout

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5 signs I was skint...

@fionamoneydiary

38.4K followers · usually 6.6K views a post

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476.7K

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7.4K

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Why it worked

The creator uses relatable and humorous anecdotes about past financial struggles, which resonates with a broad audience. The "before and after" narrative of overcoming debt and changing one's relationship with money provides an aspirational element, encouraging engagement and follows.

Summary

The creator shares humorous anecdotes about past poor financial decisions, such as financing luxury items on credit cards and overspending paychecks. The post concludes with a positive note about changing their relationship with money a year ago and invites followers to join them.

Structure

1Introduction to past financial struggles
2Anecdotes about luxury purchases and overspending
3Humorous examples of financial denial
4Reflection on past debt and poor choices
5Concluding message of financial change and invitation to follow

Call to action

Follow along if you're doing the same ❤️

On-screen text

5 signs I was skint... but somehow I thought I was absolutely rollin it in 💀 Used a credit card to finance a Gucic bag at university Then realised everyone else's was fake 🐍 Treated payday like a national holiday Spent half my wage in 48 hours Then counting down the days until I could do it all again 💀 Klarna: "Payment unsuccessful." Me: "That's weird, I definitely have money." Checks bank account..£4.72 Buying Jo Malone candles for my friends' Christmas presents on a credit card... when I was 19 and didn't have a job. The candles were gone in months. The credit card debt was not 😭 Treating my overdraft like part of my wage "I've got £500!" I absolutely did not 😭 A year ago I finally changed my relationship with money 💸 Follow along if you're doing the same ❤️

Original caption

Financial decisions that made sense at the time x