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43.3Text-HeavyBefore / After hookFinance
Hook
Things I used to do with money that made absolutely NO sense...
@fionamoneydiary
38.4K followers · usually 6.6K views a post
Views
271.4K
Likes
4.7K
Comments
109
Shares
228
Why it worked
The post resonated with viewers by highlighting common, relatable financial mistakes in a humorous and self-aware way, creating a sense of shared experience and encouraging engagement through the call to action.
Summary
The creator shares a series of relatable financial missteps, from impulse buying and unnecessary top-up shops to using Klarna without considering the total spend and treating payday as a spending reset. The post concludes with a call to action for viewers to follow if they are also trying to improve their financial habits.
Structure
- 1Introduction to poor money habits
- 2Buying unnecessary items for discounts
- 3Frequent small top-up shops
- 4Using Klarna to justify spending
- 5Payday as a spending reset
- 6Underestimating small spends
- 7Call to action to follow for financial improvement
Product placement
Klarna: it ACTS as a payment method, allowing the creator to spread costs over time. Removing it would change how the creator paid for items. Vinted: it ACTS as a marketplace where the creator sells unwanted items. Removing it would change how the creator offloaded items. None of the other items ACT or APPEAR.
Original caption
Things I used to do with money that made absolutely no sense…and somehow I thought I was being sensible with money at the time 🤷♀️ Funny what you just accept as normal until you actually stop and think about it...
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