Why it worked
The video effectively uses a 'before and after' format to demonstrate the product's efficacy over a short period, leveraging the common desire for clear skin and the visual appeal of a transformation.
Summary
The video shows a person applying a skincare product to their face over several days, documenting the progress from "Before" to "After". The "After" shot reveals clearer skin, and the product tube is then shown.
Structure
- 1Showing "Before" skin
- 2Applying product daily for 7 days
- 3Showing "After" skin
- 4Revealing the product
Product placement
ANUA (brand): Appears as a watermark on the product tube. Removing it would not change what happens in the video.
Retinol (ingredient): Mentioned in the caption as a "game changer". It is an ingredient in the product being used. Removing it would not change what happens in the video.
Retinal (ingredient): Mentioned in the caption as a "game changer". It is an ingredient in the product being used. Removing it would not change what happens in the video.