drink more water

@sujatakhatidiyali

38.3K followers · usually 7.0K views a post

Views

222.3K

Likes

4.6K

Comments

69

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SoundTikTok sound · original sound - toothycc

Promoted product

345 Relief Cream

Skincare for sensitive, acne prone, and barrier stressed skin, gently effective formulas for hydration, and soothing care.

Why it worked

The video effectively uses a common pain point (acne) and then subverts expectations by offering a more nuanced approach to skincare, focusing on barrier health rather than quick fixes. The visual demonstration of the product application makes it relatable and aspirational.

Summary

The creator shares skincare advice, initially suggesting common tips like drinking water and using vitamin C, but then pivots to focusing on skin barrier health and using soothing ingredients. The video showcases the application of a cream and highlights the "345 Relief Cream" by Dr. Althea.

Structure

1Initial skincare advice (water, vitamin C, viral products)
2Focus shifts to skin barrier and soothing ingredients
3Application of cream with soothing ingredients
4Introduction of Dr. Althea 345 Relief Cream

Original caption

Calm, soothe, and hydrate, all in one cream 🥰✨ @Dr.Althea US #dralthea #345reliefcream #kbeauty #koreanbeauty #skincare

More from @sujatakhatidiyali

Product placement

Dr.Althea US (ACTS - its products are applied to the face, and the brand is mentioned in the caption and on-screen text. Removing it would change what happens in the video.) 345 Relief Cream (ACTS - its product is applied to the face, and the brand is mentioned in the caption and on-screen text. Removing it would change what happens in the video.)

On-screen text

drink more water you need vitamin C try viral products cleanse your face often you need chemical peel started focusing on my skin barrier using only soothing ingredients (Centella asiatica + pantheno don't try every piece of skincare advice reduce your routine as much as possible