Dillards shoe section & Steve Madden >>

@taraelaine__

25.1K followers · usually 817 views a post

Views

169.6K

Likes

16.5K

Comments

105

Shares

1.1K

SoundTikTok sound · original sound - taraelaine__

Promoted product

Steve Madden

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

5 videos5 creators

Why it worked

The video leverages the 'window shopping' aesthetic, which is highly relatable and aspirational, while focusing on a well-known, desirable brand to drive engagement.

Summary

The creator visits a Dillard's department store to showcase and admire several pairs of Steve Madden heels. The video focuses on the visual appeal of the shoes, expressing a strong desire to own them.

Structure

1Creator enters Dillard's shoe department
2Showcases a pair of dark red crocodile-textured heels
3Showcases a pair of zebra-print heels
4Expresses admiration for the brand's designs

Product placement

Original caption

I will be dreaming about this shoe until I have them! 🤤 @stevemadden y’all ate that UP!! #stevemadden

Steve Madden (a) ACTS: the creator showcases specific shoe models from the brand, highlighting their design and aesthetic, which serves as a product demonstration. Removing the brand name would change the video from a product-focused showcase to generic shoe footage.

On-screen text

Dillards shoe section & Steve Madden >>