65% OFF ORIGINAL PRICE

@laurenbrown2307

12.2K followers · usually 1.7K views a post

Views

176.9K

Likes

21.6K

Comments

84

Shares

6.6K

SoundTikTok sound · original sound - ocho_mixes

Promoted product

Steve Madden ballerina heels

Inspired by classic ballet flats, Steve Madden’s ballerina heels blend elegance and comfort in low, mid, and high heel styles—perfect for work, weddings, and formal events.

2 videos

Why it worked

The video effectively uses a clear, attention-grabbing sale announcement with a percentage discount, combined with visually appealing product shots of popular shoe styles. The inclusion of specific brand names and price points appeals to bargain hunters and fashion-conscious viewers.

Summary

The video showcases a summer heel sale at Dillard's, featuring various styles from brands like Steve Madden. It highlights discounts ranging from 33% to 65% off on a selection of heels, including the popular Steve Madden Ballerina heels.

Structure

1Showcase of Dillard's Summer Heel Sale
2Highlighting discounts (33%-65% off)
3Featuring various heel styles
4

Original caption

ATTENTION HEEL LOVERS!! @Dillard’s is having their summer heel sale, perfect for back to school ! @stevemadden #dillards#heels#backtoschool#stevemadden#summersale

More from @laurenbrown2307

Product placement

Dillard's: a department store that sells clothing and shoes. It appears as the location of the sale. Removing it would not change what happens in the video. Steve Madden: a brand of shoes. It ACTS as the brand of shoes being shown and sold. Removing it would change what happens in the video.