The video uses a relatable 'haul' format that feels like a casual recommendation from a friend, effectively showcasing the products in a way that feels authentic rather than like a paid advertisement.
Summary
The creator shares a haul of two home decor items she purchased from Hobby Lobby. She highlights the aesthetic of the items and explains how they fit into her home's restyling project.
Structure
1Introduction to the Hobby Lobby haul
2Showcasing the first item: a mirror
3Explaining the mirror's aesthetic and placement
4Showcasing the second item: a calendar
5Describing the calendar's frame and future placement
Original caption
Hobby lobby haul!! 🤩 it’s been forever since I’ve been and I used some serious self control only getting two items because ‼️🤩😩 #hobbylobby #hobbylobbyhaul #homedecor #homeinspo #kidsroomdecor @Hobby Lobby
Product placement
Hobby Lobby: (a) ACTS — the creator shows two items she purchased from the store, describes them, and explains why she likes them. Removing the name would change the video as it is a store-specific haul. The store is the subject of the video.
On-screen text
Hobby Lobby Haul
home edition
Fairest of them all
Transcript
So I just went to Hobby Lobby, and I did a little bit of damage. Honestly, it wasn't that bad. I only got two things. Well, two things aside from what I went there for. So I I did do a little bit of damage. But I've got to show you guys the two things that I got because they have a new line out, or at least a new to me line, that I'm obsessed with and I will be going back. I think I'm going to go and get like one piece at a time here and there because it's tienen bellezas, tienen bellezas, and I am I'm obsessed. It is exactly what I want my house to look like. I'm currently in the process of kind of like restyling because honestly, my style has done a full 180 since I got married. So I'm in the process of restyling the entire thing slowly and very curated. And this line that they have is exactly, exactly what I want. So, let me show y'all. Got this first. This is a cute little mirror. It says Fairest of them all. So this I actually got for my daughter's playroom. The colors are perfect. Trying to keep it so where you guys can see it, but the colors are perfect. They're like these beautiful light pastel colors that go perfectly with her room. So this is definitely going up in my daughter's room or her playroom. I love this gold, vintage, like antique style frame, too. It's exactly what I want my house to look like. I want to bring in a little bit vintage, antique styles. I I'm obsessed. I had to have this. This was like $22, and it was 40% off. So, I got that. And then, let me put that down so I don't break it. I got this frame. Oh my god. Okay, so this is a calendar, and it's from their kin keeping line, which is new to me. I hadn't seen that or heard of them before, but I want everything, everything from this line. So I started with this. Now I know, I know you're thinking, Caitlin, this is a calendar. But it's it's it's the calendar. Look at that frame. Just so you guys can get details. I'm obsessed. I literally saw this and it was a must add to cart immediately. I had a a calendar already up in my kitchen. It's going like up in my kitchen as where I write all my notes. But it was just like a dark walnut wood frame, which was cute. It was fine. It was whatever. But this one, gorgeous. Absolutely gorgeous. It's stunning. I cannot wait. I'm actually in the process of repainting, so once I get that wall painted, this one will be going up and I will show you guys. It is beautiful, beautiful.
29 videos26 creators