If you have RH taste but a Hobby Lobby, HomeGoods, Target budget... you're going to want to follow me

@mama.samsky

10.5K followers · usually 1.1K views a post

Views

127.4K

Likes

10.0K

Comments

61

Shares

436

SoundTikTok sound · original sound - kitsch.fx

Promoted product

Hobby Lobby

16 videos14 creators

Why it worked

The video taps into a common desire for aspirational home decor on a budget, using relatable store mentions and visually appealing product arrangements to create aspirational yet achievable content.

Summary

The creator visits Hobby Lobby, showcasing various decorative floral items and branches. The video then transitions to a beautifully arranged vase with these items, implying a high-end aesthetic achieved on a budget.

Structure

1Introduction to the creator's budget-friendly home decor philosophy
2Shopping for floral and decorative items at Hobby Lobby
3Showcasing the purchased items
4Arranging the items in a vase for a styled look
5

Original caption

Hit that follow button sis 😎 #homedecor #homedecorideas #homedecorinspo #hobbylobby #homegoods

Final reveal of the decorated space

Product placement

Hobby Lobby: ACTS - The store is visited and items are shown being purchased. Removing it would change the video's focus. HomeGoods: APPEARS - Mentioned as a place with similar taste/budget. Removing it would not change the video's focus. Target: APPEARS - Mentioned as a place with similar taste/budget. Removing it would not change the video's focus.

Call to action

Hit that follow button sis

On-screen text

If you have RH taste but a Hobby Lobby, HomeGoods, Target budget... you're going to want to follow me