I HAD TO LOOK TWICE

@pupfloaty

11.0K followers · usually 4.9K views a post

Views

2.9M

Likes

191.5K

Comments

2.1K

Shares

93.9K

SoundTikTok sound · original sound - flamengooatemorrer

View velocity

+299.6K views over 3.1d · ~95.8K/day · 4 observations

Promoted product

PupFloatypupfloaty.com

Dog life vests with a built-in ChinRest™ pillow, so tired swimmers float with their nose above water. 60-day guarantee, free size exchanges, sizes XS to XL.

6 videos

Why it worked

The video likely performed well due to the unexpected and humorous sight of a dog appearing to sleep while floating in the water, combined with the relatable "I had to look twice" reaction. The visual of a dog in a life vest also appeals to pet owners.

Summary

A German Shepherd puppy wearing an orange life vest with a chin rest is floating in the ocean, appearing to be asleep. The video highlights the unique feature of the life vest, suggesting it provides comfort and safety for dogs in the water.

Structure

1Dog in water with life vest
2Text overlay: 'I HAD TO LOOK TWICE'
3Dog appears to be sleeping
4

Original caption

This CHANGED Batman’s life 🐶🥰👀 #germanshepherd #germanshepherdpuppy #dog #pet

More from @pupfloaty

Product placement

PupFloaty (ACTS - it is a life vest with a chin rest that the dog is wearing, and the creator's bio link leads to this product, implying it is being used as intended to provide safety and comfort for the dog in the water. Removing it would change the context of the video as the dog would not be wearing it.)