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@pupfloaty

11.0K followers · usually 4.9K views a post

Views

923.2K

Likes

34.8K

Comments

248

Shares

8.4K

SoundTikTok sound · original sound - melissamusthaves

View velocity

+9.5K views over 3.1d · ~3.0K/day · 4 observations

Promoted product

PupFloatypupfloaty.com

Dog life vests with a built-in ChinRest™ pillow, so tired swimmers float with their nose above water. 60-day guarantee, free size exchanges, sizes XS to XL.

6 videos

Why it worked

The video leverages the inherent cuteness of a dog in a life jacket enjoying a treat, creating an emotionally resonant and shareable moment. The product is subtly integrated as the enabler of this peaceful scene, making it desirable without an overt sales pitch.

Summary

A Shih Tzu dog wearing a yellow life jacket with a chin rest floats peacefully in clear ocean water near a beach. The dog is offered a sausage and happily eats it, demonstrating the comfort and functionality of the life jacket.

Structure

1Dog in life jacket floating peacefully
2Sausage offered to the dog
3Dog happily eats the sausage
4

Original caption

THIS life jacket made it possible to have the MOST peaceful BBQ 🍖🐶🛟🐶 #shihtzu #shihtzupuppy #dog #pet

More from @pupfloaty

Product placement

PupFloaty life jacket: ACTS - it is worn by the dog, and the creator's caption states it made the BBQ possible, implying it enabled the dog to be present and safe. Removing it would change the video's premise of a dog enjoying a BBQ in the water. PupFloaty.com: APPEARS - it is the creator's website, visible in the bio. Removing it would not change what happens in the video.