This is the most expensive bag I have ever bought.

@robecs

25.2K followers · usually 1.2K views a post

Views

41.0K

Likes

651

Comments

73

Shares

11

Selling · Ecom Product

Santos by Monica https://santosbymonica.com/ ↗

Why it worked

The video uses a relatable personal narrative—earning a luxury item through a decluttering challenge—to frame the product as a hard-earned reward, which builds emotional connection and trust.

Summary

The creator shares her excitement about purchasing a high-end bag after completing a decluttering challenge to fund it. She highlights the unique sustainable material of the bag, which is made from cactus leather.

Structure

1Introduction of the bag as a reward for a decluttering challenge
2Explanation of the bag's aesthetic and versatility
3Highlighting the unique cactus leather material
4Demonstration of the bag's features
5Final expression of satisfaction with the purchase

Product placement

The Santos by Monica bag is the central subject of the video.

On-screen text

big girl purchase 🛍️

Original caption

after wanting this bag for two years, I decluttered and sold enough items to get it. Coolest part is that it isn’t leather, it’s made out of cactus🌵 @Santos by Monica is a woman founded nyc based brand 🛍️👜💕 #sustainablebag #cactusleather #veganleather #nycbrand #womanowned Best bag brand 💕 sustainable brands 🛍️ business as unusual 👛 where to shop in nyc

More from @robecs

Their other posts in the index, biggest breakout first.

Transcript

This is the most expensive bag I have ever bought, and I was eyeing it for two years. And over the summer, I decided I was going to make a little decluttering challenge for myself and this bag was going to be the reward. So I said, as soon as I sell enough items and make the money to buy this bag, then I could buy this bag. Successfully decluttered a lot. I am so excited. I think it is the perfect black simple bag that I can wear during the day and at night. And the reason why I really, really wanted it and I was super excited about it is it's not made of leather, but rather it's made out of cactus leather. So let me show you. This is it. And as you can see, it really looks like leather, but it's not leather. This is made out of cactus. I wish you could feel it. And the inside doesn't have a zipper, it just has a little clasp, like a little magnet. I'm so happy with this purchase. I am obsessed with this bag.