Why it worked
The video taps into a relatable problem for people with straightened natural hair: maintaining a style between wash days. The quick, practical demonstration and the use of common hair products make it easily replicable and shareable.
Summary
The creator demonstrates how to refresh an old silk press for work by slicking down the edges and styling the hair into a bun. She uses edge control and styling gel to achieve a neat look.
Structure
- 1Showing old silk press hair
- 2Applying edge control and styling gel
- 3Slicking down edges and styling hair
- 4Finishing the look with a bun
- 5Showing the final result
Product placement
Bask & Lather Edge Control: acts - used to slick down hair edges. Removing it would change the hairstyle. Blue Magic Originals Super Sure Gro: acts - used to condition hair. Removing it would change the hairstyle. ECO Styler Olive Oil Styling Gel: acts - used to slick down hair edges. Removing it would change the hairstyle.