This guy gets it.

@moreperfectunion

1.4M followers · usually 27.5K views a post

Views

1.5M

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169.6K

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SoundTikTok sound · original sound - moreperfectunion

Why it worked

The video likely resonated due to its timely commentary on a social issue (housing affordability and corporate ownership) framed within a dramatic event (a blizzard), making a potentially dry topic more engaging and relatable.

Summary

During a blizzard in Washington Heights, a man interviewed by Storm Team 4 expresses his belief that hedge funds owning residential property contributes to a lack of shelter. He draws a parallel to the 1990s, suggesting a nostalgic aspect to the current situation.

Structure

1Introduction of the man being interviewed during a blizzard.
2Man states his message about hedge funds owning residential property.
3Comparison to the 1990s and past weather conditions.
4Mention of private equity and housing stock.
5Concluding remarks and thanks.

Product placement

MORE PERFECT UNION (appears, watermark, removing it would not change what happens in the video) STORM TEAM 4 (appears, channel logo, removing it would not change what happens in the video) 4 (appears, channel logo, removing it would not change what happens in the video) NBC (appears, channel logo, removing it would not change what happens in the video)

On-screen text

LIVE STORM TEAM 4 WASHINGTON HEIGHTS BLIZZARD OF 2026 4 12:36 30°

Original caption

During a New York blizzard last winter this man was asked about the lack of shelter during the storm, and he chose to focus on one message: “This is why we shouldn’t allow hedge funds to own residential property.”

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Transcript

Yeah, mm-hmm. There's still people out in doorways looking for shelter And I think a lot of people think this is why we shouldn't allow hedge funds to own residential property And so what we were talking about earlier too is a little bit of the nostalgia aspect right how this feels kind of like back in the 90s and we were growing Yeah, like we were saying yeah It was much much more snow colder winters and again private equity didn't own so much of the housing stock in America Thank you so much