I'm late.

@roseeelo

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SoundTikTok sound · original sound - roseeelo

Promoted product

Carolina Herrera Good Girl

The original Good Girl: a sensual ambery floral Eau de Parfum featuring bright jasmine, creamy tuberose and roasted tonka bean in the iconic sky-high stiletto

3 videos3 creators

Why it worked

The video uses a relatable 'rushed morning' skit to transition into a brand invitation, making the advertisement feel like a natural part of a lifestyle vlog.

Summary

The creator performs a short skit about being late for an event, then reveals she is actually promoting the Carolina Herrera Good Girl Lab immersive experience in SoHo. She showcases the perfume bottles and provides event details in the caption.

Structure

1Creator wakes up and realizes she is late
2Creator rushes to get ready
3Creator showcases the perfume bottles
4

Original caption

#ad You’re invited to Carolina Herrera’s Good Girl Lab💕 an imersive beauty experience in soho. Details below 💌 Where: 489 Broome Street, SoHo When: September 11–13 Time: 11:00 AM–7:00 PM #CarolinaHerreraPartner @Carolina Herrera

More from @roseeelo

Product placement

Carolina Herrera (a) acts: the creator demonstrates the Good Girl perfume bottles and invites the viewer to the brand's immersive experience. Removing this would change the entire video. Good Girl Lab (a) acts: the creator is promoting this specific event/experience. Removing this would change the entire video.