Watch me run out of my dry shampoo after deciding to not wash my hair before the event

@laviniarusanda

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K18 Hair

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

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Why it worked

The video uses a relatable "hair emergency" scenario to showcase a product's utility. The quick resolution with a travel-sized version provides a satisfying and practical solution, making it shareable.

Summary

The creator realizes they are running out of dry shampoo right before an event and panics. Fortunately, they remember they have a travel-sized version in their purse, which saves their hair.

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Transcript, structure and on-screen text

4 beats and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

In @K18 Hair I trust so much that I ran out right before the Ariana grande concert… 🥲 luckily I found my mini and saved the hair in time lol #hairhack #dryshampoo #beautytips #grwm #girlythings