HOW TO BECOME

@millieleer

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SoundTikTok sound · Walking in New York

Promoted product

Carolina Herrera Good Girl

The original Good Girl: a sensual ambery floral Eau de Parfum featuring bright jasmine, creamy tuberose and roasted tonka bean in the iconic sky-high stiletto

3 videos3 creators

Why it worked

The video uses a popular 'how-to' lifestyle format to seamlessly integrate a luxury product, making the advertisement feel like authentic, aspirational content.

Summary

The creator shares a guide on how to act like a New Yorker, which involves dressing well, smelling good, and attending local events. She uses the Carolina Herrera Good Girl perfume as a key accessory throughout her day in the city.

Structure

1Introduction to becoming a New Yorker
2Dressing and smelling the part
3Pretending to be a local in the city
4Visiting the Carolina Herrera event

Original caption

ad Becoming a NewYorker with @Carolina Herrera Good Girl 🖤#GoodGirlCarolinaHerrera

More from @millieleer

Product placement

(a) Carolina Herrera Good Girl: The perfume bottle is held, sprayed, and used as a prop throughout the video. It is the central focus of the 'smell the part' step and the event visit. Removing it would fundamentally change the video's content. (b) Myka: Appears as a logo on a wall at the event. Removing it would not change the video.

On-screen text

HOW TO BECOME HOW TO BECOME A NEW YORKER. NO1: DRESS THE PART NO2: SMELL THE PART NOTE: PRETEND TO BE A LOCAL Carolina Herrera event GOOD GIRL x MYKA NOTE: LEAVE YOUR MARK ON THE CITY

Transcript

How to become a New Yorker. It is very important to do two things. Number one is dress the part and number two is smell the part. It is also important to go about your day pretending to be a local. Whether that be in picking up a bagel or walking the streets as though they are a fashion show. You could also argue attending a fashion week event can also make you look like a local. So of course I popped by the Carolina Herrera event to really immerse myself amongst it all. Even left a little mark on the wall with my name, you know, so people know I was there. And the last step before a very long night is hailing a cab and leaving my mark with my Carolina Herrera Good Girl.