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SoundTikTok sound · original sound - nogood.io

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+713.3K views over 33.0d · ~21.6K/day · 4 observations

Promoted product

Costco

Why it worked

The video explains a well-known brand's unconventional marketing strategy, tapping into the curiosity of how successful companies operate without traditional advertising. It also highlights relatable aspects like Costco's food court and customer feedback, making the content engaging and shareable.

Summary

This video explains Costco's unique marketing strategy, highlighting their reliance on word-of-mouth, direct mail, and customer engagement rather than traditional advertising. It discusses why Costco launched an official TikTok account, leveraging their existing loyal community and customer feedback to further strengthen their brand.

Structure

1Introduction to Costco's TikTok presence
2Explanation of Costco's traditional marketing strategies
3Discussion of Costco's business model and customer loyalty
4Reasoning behind launching an official TikTok account
5Leveraging community and feedback for growth

Product placement

Costco Wholesale (ACTS - its official TikTok account is shown and discussed, its business model and pricing strategy are explained, its food court items are shown, and its stores are featured. Removing these mentions would change the video's focus.)

Original caption

we can’t believe Costco didn’t have a TikTok account this whole time🛒 @Costco Wholesale #costco #contentcreation #marketing

More from @nogood.io

On-screen text

FOLLOWING TIKTOK LAUNCHED ACCOUNT AND DIDN'T WHILE COSTCO SHOPPING family of 4 AREN'T ALL Come with me to shop at Costco BY COSTCO IS NOTORIOUSLY ZERO ZERO ZERO TRADITIONAL ADVERTISING STRATEGIES ADVERTISING RELY PROMOTIONS MAIL MEMBER PROGRAMS DELICIOUS COSTCO'S CREATED CUSTOMER PRIORITIZING PRICE OVER SO TIKTOK NOW 50 years of THEIR 50 years of value GAVE 50 years of membership so ACCOUNT has stayed exactly DAUNTING COSTCO the same at $1.50. UPPER In a world LAUNCH THE BRAND [Lo-fi Tune] CHICKEN STRIPS 6.99 It's a five piece chicken strips TO WORTH INVESTING COSTCO [Groovy Music] HAS Costco Made a Churro Croissant 😳! ON PEOPLE Upright Freezer Final Clearance Alert Corkcicle Cruiser and Go Cups COMPANY new item THE ENGAGE Mission Viejo Costco! *audio is not working* THEY COMMENTS RECOMENDATIONS FURTHER THEIR BASE Amazing quality. Amazing value. TO WHOLESALE

Transcript

Are you following Costco's TikTok account yet? Costco just launched their own TikTok account a few weeks ago and you may be wondering, didn't they already have one? While Costco videos aren't new to the platform, all those videos are filmed by people who just love Costco. But the thing is, Costco is notoriously known for zero traditional advertising strategies. They rely on word of mouth promotions, their direct mail magazine, which I love looking through myself, member programs, and those also delicious free samples. Costco's business model created one of the most loyal customer bases out there, prioritizing low price over store aesthetics. So why launch a TikTok account now? Maybe celebrating their 50th anniversary gave the team a reason to do so. Launching a TikTok account from scratch can be daunting, but in this case, Costco already had the upper hand. When brands launch social channels for the first time, they're often brand new, so they have to work five times harder to convince audiences they're worth trusting and investing in. Then there's Costco, a brand that already has a loyal community on TikTok built by people who post about the company or company organically. With the ability to directly engage with their customers, they can turn quality comments and recommendations into reality. Further growing and strengthening their loyal customer base. What do you want Costco to bring back?