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149Silent UGCSocial Proof hookLifestyle
Hook
The Lait-Crème Concentré by Embryolisse has been a not so secret for beautiful skin used by celebrity makeup artists for years.
@somialoves
2.3K followers · usually 254 views a post
Views
37.3K
Likes
261
Comments
19
Shares
9
Promoted product
Embryolisse Lait-Crème Concentré
Select your location : Embryolisse, creator of the Lait-creme Concentre
Why it worked
The video leverages the 'cult favorite' status of a well-known French pharmacy product, using a simple, high-quality visual demonstration to build trust and desire.
Summary
The creator demonstrates the application of Embryolisse Lait-Crème Concentré on her face. She highlights its versatility as a moisturizer, makeup base, and mask.
Structure
- 1Creator holds the product tube
- 2Creator applies cream to her cheek
- 3Creator rubs the cream into her skin
- 4Close-up of the product packaging
Product placement
(a) Embryolisse Lait-Crème Concentré ACTS: the creator applies it to her face, demonstrating its use as a moisturizer/makeup base. Removing this product would remove the entire purpose of the video. (b) Shoppers Drug Mart APPEARS: mentioned in the caption as a retailer. Removing this would not change the video's content. (b) Dermstore APPEARS: mentioned in the caption as a retailer. Removing this would not change the video's content.
Original caption
The Lait-Crème Concentré by Embryolisse has been a not so secret for beautiful skin used by celebrity makeup artists for years. It is a multitasker- use it as a mask, after shaving treatment, a makeup base, and as a moisturizer. If you want natural, glowing skin and a simple routine, this cult fave French pharmacy cream is for you. Gifted by @embryolisseca Available at https://embryolisse.ca/products/lait-creme-concentre Available at @shoppersdrugmart Save up to 15% at Dermstore with code SOMIALOVES #embryolisse #embryolisseca #laitcremeconcentré #lcc #french