went to ulta with my bf to

@soph.skinglow

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SoundTikTok sound · original sound - futurenostalgica

Promoted product

Skinsort

Download SkinSort - The Skincare App by SkinSort on the App Store. See screenshots, ratings and reviews, user tips, and more apps like SkinSort - The Skincare…

Why it worked

The video uses a relatable scenario (shopping with a partner) and a common pain point (fear of pore-clogging ingredients) to highlight the utility of the Skinsort app in a non-intrusive, entertaining way.

Summary

The creator went to Ulta with her boyfriend to buy him a cleanser. He picked a 5-in-1 body wash, which she checked on Skinsort as a joke, expecting it to be full of pore-clogging ingredients. To her surprise, it had zero, leading her to declare it their new skincare.

Structure

1Shopping trip to Ulta
2Boyfriend picks a body wash
3Checking product on Skinsort
4Surprising result of zero pore cloggers
5

Original caption

using skinsort while shopping for skincare has genuinely been one of the best habits i've picked up 😭 no more blind buying for sure #creatorsearchinsights #skincareproductreviewsandroutines #skintips #clearskin #acneskin

More from @soph.skinglow

Product placement

Skinsort (ACTS - used to check ingredients of a product, removing it would change the video's narrative of product selection and validation).

On-screen text

went to ulta with my bf to pick out a cleanser for him. he grabbed a 5-in-1 body wash and threw it into our cart. checked it on skinsort as a joke expecting it to be full of pore cloggers. it had 0. guess it's OUR skincare now