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All breakouts
29.7Talking HeadStory Open hookHealth
Hook
went to ulta with my bf to
@soph.skinglow
1.3K followers · usually 4.8K views a post
Views
143.0K
Likes
2.4K
Comments
7
Shares
139
Promoted product
Skinsort
Why it worked
The video uses a relatable scenario (shopping with a partner) and a common pain point (fear of pore-clogging ingredients) to highlight the utility of the Skinsort app in a non-intrusive, entertaining way.
Summary
The creator went to Ulta with her boyfriend to buy him a cleanser. He picked a 5-in-1 body wash, which she checked on Skinsort as a joke, expecting it to be full of pore-clogging ingredients. To her surprise, it had zero, leading her to declare it their new skincare.
Structure
- 1Shopping trip to Ulta
- 2Boyfriend picks a body wash
- 3Checking product on Skinsort
- 4Surprising result of zero pore cloggers
- 5Claiming the product as 'ours'
Product placement
Skinsort (ACTS - used to check ingredients of a product, removing it would change the video's narrative of product selection and validation).
Original caption
using skinsort while shopping for skincare has genuinely been one of the best habits i've picked up 😭 no more blind buying for sure #creatorsearchinsights #skincareproductreviewsandroutines #skintips #clearskin #acneskin
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