Promoted product
Cookie Butter Lattes
Why it worked
The video taps into the relatable desire to do something nice for coworkers, combined with the visually appealing and indulgent nature of a specialty coffee drink. The creator's enthusiasm and the clear, step-by-step process make it engaging and aspirational.
Summary
The creator makes three cookie butter lattes for their coworkers by lining the cups with cookie butter, adding milk, espresso, and a pinch of salt. They then top the lattes with homemade whipped cream and crumbled cookie pieces before presenting them.
Structure
- 1Introduction and context
- 2Gathering ingredients
- 3Preparing the cups
- 4Adding liquids and ice
- 5Topping with whipped cream and cookie crumbs
- 6Final presentation
Product placement
Cookie Butter Lattes (ACTS): The video shows the process of making these lattes, including adding ingredients and toppings. Removing this would change what happens in the video.
Brown Sugar (ACTS): Shown as an ingredient in the coffee.
Espresso (ACTS): Mentioned as an ingredient.
Cookie Butter (ACTS): Shown as an ingredient and used to line the cups.
Whipped Cream (ACTS): Used as a topping for the lattes.
Vanilla (ACTS): Mentioned as an ingredient in the whipped cream.
TikTok (APPEARS): The video is posted on TikTok, indicated by the platform itself. Removing TikTok would not change what happens in the video.