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You can buy an iconic red British phone box for just £1 to save it from being removed.

@thisismoney

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Why it worked

The video taps into nostalgia and a sense of community ownership by offering a tangible piece of British heritage for a nominal price, making it a compelling and shareable story.

Summary

This video highlights the 'Adopt a Kiosk' scheme by BT, which allows communities to purchase iconic red British phone boxes for just £1. These phone boxes are being repurposed into various community assets like libraries, museums, and cafes.

Structure

1Introduction of the iconic red phone box
2Explanation of the 'Adopt a Kiosk' scheme
3Details on the low cost of £1
4Examples of repurposed phone boxes
5Mention of the scheme's purpose to preserve history

On-screen text

THIS IS MONEY You can buy an iconic red British phone box for just £1 to save it from being removed. ☎️🇬🇧

Transcript

Original caption

You can buy an iconic red British phone box for just £1 to save it from being removed. ☎️🇬🇧 Through BT’s Adopt a Kiosk scheme, communities, charities and some landowners can take ownership of underused red phone boxes for £1 once they are no longer needed as public payphones. More than 5,000 communities have already taken part, transforming the kiosks into everything from libraries and museums to coffee shops and food banks. The scheme was launched to preserve the historic phone boxes as their use continues to decline. Across the UK, adopted kiosks have also been converted into life saving defibrillator stations, book exchanges and even the world’s smallest nightclub. Once adopted, ownership is transferred to the local community group, which becomes responsible for its upkeep. #ThisIsMoney #Money #News #UK