Why it worked
The video likely performed well due to its niche focus on glittery lip products, appealing to a specific audience interested in beauty trends. The creator's personal recommendations and clear, visually appealing presentation of each product also contribute to its shareability.
Summary
The creator shares their favorite lip balms and glosses, highlighting products from brands like Jones Road, Rhode, Elf, Milk, Laneige, MCoBeauty, and Wet n Wild. The video showcases various glittery and tinted lip products, with the creator offering brief descriptions and opinions on each.
Product placement
MILK: it appears as a lip gloss. Removing it would not change what happens in the video.
Kaja Beauty: it appears as a lip gloss. Removing it would not change what happens in the video.
ELF: it appears as a lip lacquer and a lip balm. Removing it would not change what happens in the video.
LANEIGE: it appears as a lip balm. Removing it would not change what happens in the video.
JONES ROAD: it appears as a lip balm. Removing it would not change what happens in the video.
RHODE: it appears as a lip tint. Removing it would not change what happens in the video.
MCoBeauty: it appears as a lip gloss. Removing it would not change what happens in the video.
Wet n Wild: it appears as a lip gloss. Removing it would not change what happens in the video.
GLIMMER: it appears as a lip treatment balm. Removing it would not change what happens in the video.