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18.0Talking HeadBefore / After hookLifestyle
Hook
This is THE shimmery pink lip balm of the summer
@ivistefanovaa
361.4K followers · usually 11.8K views a post
Views
212.0K
Likes
6.1K
Comments
72
Shares
473
Why it worked
The creator's genuine enthusiasm and the visually appealing "shimmery pink" result of the lip balm, combined with the trending format of a quick product demonstration, likely contributed to its performance.
Summary
The creator applies a shimmery pink lip balm from Anastasia Beverly Hills, expressing her obsession with the shade and calling it the "lip balm of the summer." The video showcases the product's application and final look on her lips.
Structure
- 1Introduction of the lip balm
- 2Application of the lip balm
- 3Showcasing the final look
- 4Expressing obsession with the product
Product placement
Anastasia Beverly Hills (makeup brand): ACTS - its lip balm is applied to the creator's lips, making them appear shimmery and pink. Removing it would change the video's focus and result. The creator is obsessed with it. Sephora (retailer): APPEARS - mentioned in the creator's bio, but not directly involved in the video's action. Removing it would not change what happens in the video.
Original caption
Seriously, I’m obsessed with all of the shades but this pink is my favorite!! @Anastasia Beverly Hills #anastasiabeverlyhills #kisstheory
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