elf dropped some new new 😍

@glambervcruz

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SoundTikTok sound · original sound - glambervcruz

Promoted product

elf Glow Winder Lip Oil Stick

Why it worked

The video effectively uses a native mention strategy by showcasing desirable new makeup products with a clear demonstration and highlighting their affordability, appealing to a broad audience interested in beauty trends.

Summary

The creator showcases new shades of the e.l.f. Glow Winder Lip Oil Stick, highlighting their hydrating formula and affordability. She demonstrates the product's shimmer finish and mentions its availability for purchase.

Structure

1Introduction of new elf lip oil shades
2Demonstration of shades and product features
3Highlighting hydrating formula and shimmer finish
4Mentioning price and availability
5Quick try-on demonstration

Original caption

elf dropped some new new 😍 @e.l.f. Cosmetics #elfcosmetics #newmakeup #lipcombo #lipoil

More from @glambervcruz

Product placement

elf: it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.

On-screen text

elf

Transcript

Passenger Princess, Vanilla Vice, Disco Flamingo, Plumstruck. These are the brand new shades of the elf Glow Winder Lip Oil Stick in shimmer. So has the same great hydrating formula without any grittiness. They're only $10 and they're on stock right now. Let's do a quick try on.