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A petition was launched to drop Macklemore from Ed Sheeran's tour.

@ajplus

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Why it worked

The video leverages a controversial and politically charged topic involving a well-known artist, tapping into current events and social justice movements to generate engagement and discussion.

Summary

The video discusses Macklemore's vocal support for Palestine, including a petition to remove him from Ed Sheeran's tour and his song "Hind's Hall." It highlights his activism and statements made during concerts, emphasizing his stance on the conflict.

Structure

1Petition to drop Macklemore from tour
2Macklemore's "Free Palestine" statements
3Release of "Hind's Hall" song
4Macklemore's explanation for his activism
5Call to "Block the barricade until Palestine is free"

Product placement

Ed Sheeran (musician, appears as subject of tour, removing him would change the video's topic) Macklemore (musician, appears as subject of tour, removing him would change the video's topic) MetLife (stadium sponsor, appears as a watermark, removing it would not change the video's topic) AJ+ (media outlet, appears as a watermark, removing it would not change the video's topic) clashreport.com (website, appears as a watermark, removing it would not change the video's topic) ahsangoraya (website, appears as a watermark, removing it would not change the video's topic)

On-screen text

A petition was launched to drop Macklemore from Ed Sheeran's tour. Because he won't stop speaking out for Palestine. MetLife Macklemore used his opening for Ed Sheeran to call for a free Palestine. clashreport.com A big part of the reason why I wanted to do this tour in the first place is so I can stand up in stadiums like this and say two words that are very near and dear to my heart: Free Palestine. In 2024, he released "Hind's Hall," named after student protestors at Columbia University renamed a hall after Hind Rajab. FREE PALESTINE what is threatening about divesting and wanting peace? The problem isn't the protests it's what they're protesting. cause it goes against what our country is funding. Block the barricade until Palestine is free.

Original caption

Macklemore used his opening for Ed Sheeran to call for a free Palestine to a crowd of 80,000+ people. And he’s been speaking up for Palestine for years. The Israeli American Council launched a petition for him to be dropped from Ed Sheeran’s North American tour. #Activism #Palestine #Gaza #Macklemore #EdSheeran