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These kids in Gaza have a message for Macklemore:

@ajplus

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Why it worked

The video leverages a powerful and timely geopolitical issue, combined with the emotional appeal of children speaking out, to create a compelling narrative that resonates with a broad audience concerned with social justice.

Summary

Children in Gaza deliver a message to Macklemore, thanking him for his support of Palestine and acknowledging the professional repercussions he faced. The video highlights Macklemore's stance and his commitment to donating to Palestinian causes.

Structure

1Children in Gaza send a message to Macklemore.
2They acknowledge his support for Palestine and the consequences he faced.
3They promise him a special gift from Gaza.
4They thank him for his support and express hope he sees their message.
5Macklemore's stance and donation plans are mentioned.

Product placement

Macklemore (musician) - appears on screen, is spoken about, and is the subject of the video. Removing him would change the video. Ed Sheeran (musician) - is spoken about as context for Macklemore's situation. Removing him would change the video. AJ+ (news organization) - appears as a watermark and is the creator of the video. Removing it would not change the video.

On-screen text

These kids in Gaza have a message for Macklemore: From the children of [the] echo of the survivors. We know they tried to silence you. We know you lost work because you stood with Palestine. So we promise you if this video reaches you. We will make you a special gift for you here in Gaza. Thank you for supporting us and standing with Palestine. We hope you see our message. No to double standards. Macklemore, stay strong. Free Palestine. Macklemore says he wants the attention to stay on Palestinians after he was dropped from Ed Sheeran's tour. He also says he will donate $1M of his earnings from the tour to Palestinian causes.

Original caption

Palestinian children in Gaza have a message for Macklemore after he was dropped from Ed Sheeran’s tour for speaking up about Palestine. #Gaza #Macklemore #EdSheeran #Palestine #RobertKraft