Why it worked
The video leverages the 'unboxing' and 'aesthetic haul' format, which is highly effective for fashion brands, by focusing on the visual appeal and variety of the new product colors.
Summary
The creator unboxes a package from Aritzia to reveal several new colors of their Polartee fleece zip-up jackets. The video showcases the items in a cozy, aesthetic setting.
Structure
- 1Opening the Aritzia package
- 2Revealing the first fleece in lavender
- 3Revealing the second fleece in yellow
- 4Revealing the third fleece in olive green
- 5Stacking the fleeces together
Product placement
Aritzia (a) acts: the creator unboxes and displays multiple Aritzia Polartee items, showing the branding, fabric, and colors. Removing these items would remove the entire subject of the video.