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Hook
unboxing my weekly
@juliaaachubb
37.1K followers · usually 3.6K views a post
Views
20.0K
Likes
711
Comments
5
Shares
7
Selling · Ecom Product
Why it worked
The video leverages the popular "unboxing" format with a focus on a specific, desirable brand (Aritzia) and a "haul" style presentation of clothing items. The "employee edition" angle adds a touch of exclusivity and relatability.
Summary
The video shows an "employee edition" unboxing of an Aritzia order. Several clothing items, including a pink half-zip sweatshirt, a brown camisole, and brown pants, are revealed from the packaging.
Structure
- 1Unboxing Aritzia package
- 2Revealing a pink half-zip sweatshirt
- 3Showing a brown camisole
- 4Displaying brown pants
- 5Laying out all items
Product placement
Aritzia: ACTS - clothing is shown and unboxed from Aritzia branded packaging. Removing it would change what happens in the video.
On-screen text
unboxing my weekly
ARITZIA ORDER
employee edition ;)
Original caption
I’ve been living in the 1/2 zip in milkshake pink🤭🩷@Aritzia #aritziahaul #aritzia #unboxing #clothinghaul #clientele
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