ROXY PANTS AT COSTCO UNDER $20!

@costcoguide

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SoundTikTok sound · original sound - costcoguide

Promoted product

Roxy pants

Roxy, the original women's surf lifestyle brand and the destination for surf wear, beach fashion, snowboard & activewear. Shop pants, clothing & more.

Why it worked

The video leverages a popular retailer (Costco) and a desirable price point (under $20) for a trendy clothing item (wide-leg pants), creating a strong value proposition that appeals to a wide audience interested in fashion and budget-friendly finds.

Summary

The creator showcases Roxy wide-leg pants found at Costco for under $20. She highlights their features like a hidden back pocket and stretchy waistband, mentioning they come in two colors and are priced at $16.99.

Structure

1Introduction of Roxy pants at Costco
2Highlighting the price under $20
3Showcasing features like hidden pocket and stretchy waistband
4Mentioning color options
5

Original caption

Roxy pants ata Costco for under $20! Such a great deal for comfy wide leg women’s pants. Back to school. #costco #OOTD #costcofinds

More from @costcoguide

Product placement

Costco: (a) it APPEARS - a store where the product is sold. Removing it would change what happens in the video. Roxy: (a) it ACTS - the brand name on the pants. Removing it would not change what happens in the video.

On-screen text

ROXY PANTS AT COSTCO UNDER $20!

Transcript

I just found these Roxy wide leg pants at Costco for under $20! These are actually really cute. I've seen them on a couple people. They have a hidden pocket on the back. There's a stretchy waistband and they come in two different colors for only $16.99.