Why it worked
The video leverages the 'viral' status of the product and the appeal of finding a trendy item at a discount retailer like Costco, creating a sense of urgency and discovery for viewers.
Summary
A creator showcases viral Roxy wide leg jeans found at Costco for $16.99. She highlights their softness, elastic waistband, and availability in two washes, suggesting they are perfect for fall.
Structure
- 1Introduction of viral jeans at Costco
- 2Showing the jeans on and off
- 3Highlighting softness and elastic waistband
- 4Mentioning two denim washes
- 5Stating the price and suitability for fall
Product placement
Roxy Wide Leg Jeans ACTS - worn by creator, shown as product, described as soft and having elastic waistband. Removing it would change the video. Costco APPEARS - location where product is found. Removing it would change the video.