Uber Blacks.

@owennurminen

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40.0K

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785

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SoundTikTok sound · original sound - owennurminen

Promoted product

Uber Blacks

Why it worked

The video likely resonated with viewers by highlighting a relatable pain point (expensive ride-sharing) and offering a surprising reveal (luxury amenities in an Uber Black), creating a sense of shared experience and curiosity.

Summary

The creator discusses the pricing of Uber Black rides, noting how expensive they are in New York City compared to other locations. They express surprise at the high lifetime value of customers for Uber.

Structure

1Introduction to Uber Blacks
2Comparison of Uber prices in different cities
3Discussion of Uber's customer lifetime value
4Surprise at the luxury features in an Uber Black
5Concluding thoughts on the business model

Product placement

Original caption

Top tier business

More from @owennurminen

On-screen text

Uber Blacks.

Transcript

Uber Blacks. Uber is such a sneaky business because I never thought... How does it work? I appreciate it. When I started taking Ubers, we would just take the regular ones and, you know, if you're in California or whatever, like $20, $30, whatever. When you're in New York, every Uber is $50, $60. The LTV that they have per customer per month is insane. If you want to send to Dren, how does it work? I'm just checking it out. Oh my gosh, we got bear bells in here. No way. That's awesome. Thanks, bro. Appreciate it. Actually a crazy, crazy business.