Football season is here

@hannahannsluss

1.1M followers · usually 48.5K views a post

Views

9.0M

Likes

2.8K

Comments

45

Shares

90

SoundTikTok sound · original sound - hannahannsluss

Promoted product

Kraft Singles

Every bite is made better with Kraft Singles. Top sandwiches, fries, chili, burgers and more with this melty American icon.

3 videos3 creators

Why it worked

The video succeeds by blending a relatable lifestyle activity (hosting a game day party) with a practical, low-effort food hack, making the product feel like a helpful solution rather than a forced advertisement.

Summary

The creator demonstrates how to assemble a 'build your own burger board' for a football game day party using Kraft Singles. She highlights the ease of hosting and customization provided by the product.

Structure

1Introduction to football season hosting
2Demonstration of the burger board assembly
3Highlighting the ease of using Kraft Singles
4Final call to action for game day parties

Original caption

#KraftPartner Game day made easy with melty Kraft Singles cheeseburgers 🏈🍔 The perfect addition to a build your own burger spread! #gameday #footballseason #hosting @kraftsinglesofficial

More from @hannahannsluss

Product placement

Kraft Singles: (a) ACTS — the creator demonstrates using the cheese slices to make cheeseburgers for a game day spread, explicitly recommending them for hosting and customizing burgers. Removing this would change the entire purpose of the video.

Call to action

make sure to check out Kraft Singles for your game day watch party

On-screen text

Football season is here #KraftPartner Nothing makes a burger better than pairing it with a creamy melty Kraft Singles I made a build your own burger board because everyone can customize their burger differently and it also makes hosting so easy less time prepping means more time enjoying good food football and friends make sure to check out Kraft Singles for your game day watch party

Transcript

Football season is here and I'm partnering with Kraft Singles to make a fun game day spread. Nothing makes a burger better than pairing it with a creamy, melty Kraft Singles. I made a build your own burger board because everyone can customize their burger differently and it also makes hosting so easy. Less time prepping means more time enjoying good food, football, and friends. Make sure to check out Kraft Singles for your game day watch party.