Why it worked
The post leverages the popular nostalgia of the Peanuts characters combined with the widespread appeal of Starbucks' seasonal drinks, creating excitement for a potential new menu item.
Summary
This post showcases concept art for a Starbucks and Peanuts collaboration featuring two new blended drinks: the Charlie Brown Mocha Frappuccino and the Snoopy Cookie Frappuccino. The drinks are speculated to be available nationwide starting September 15th.
Structure
- 1Introduction of Starbucks x Peanuts collaboration
- 2Showcase of Charlie Brown Mocha Frappuccino concept art
- 3Showcase of Snoopy Cookie Frappuccino concept art
- 4Announcement of nationwide availability on September 15th
- 5Disclaimer about concept art vs. real beverages
Product placement
Starbucks: APPEARS - a logo on cups and in the background. Removing it would not change what happens in the video.
Peanuts: APPEARS - characters are featured in the artwork. Removing them would not change what happens in the video.
On-screen text
STARBUCKS X PEANUTS
BLENDED DRINK MENU
WELCOME GREAT PUMPKIN
NEW!
CHARLIE BROWN
MOCHA FRAPPUCCINO
NEW!
SNOOPY
COOKIE FRAPPUCCINO
NATIONWIDE SEPTEMBER 15TH!
Note:
Concept art.
Real bev's will
appear similar