Try this drink at Starbucks

@itsjoboi

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SoundTikTok sound · Energetic Inspiring Upbeat Funk(1091157)

Promoted product

Snoopy Cookie Frappuccino

2 videos2 creators

Why it worked

The video leverages a popular character (Snoopy) and a well-known brand (Starbucks) to create a visually appealing and desirable limited-time offering. The clear, step-by-step demonstration and enthusiastic endorsement make it easy for viewers to understand how to order and encourage them to try it.

Summary

A Starbucks barista demonstrates how to order and assemble a "Snoopy Cookie Frappuccino" by blending milk, vanilla bean, white mocha, and ice, then topping it with pumpkin cold foam and cookie crumbles. The creator rates the drink a "10 out of 10".

Structure

1Introduction of the Snoopy-themed drink
2Gathering and blending ingredients
3Adding pumpkin cold foam and cookie crumbles
4Assembling the drink in the Snoopy cup

Original caption

Snoopy Cookie Frappuccino is SO GOOD at Starbucks!🔥 #starbucks #snoopy #peanuts #frappuccino #snoopycookiefrappuccino @Starbucks

More from @itsjoboi

Product placement

Starbucks: ACTS - it is the place where the drink is made and served. Removing it would change the context of the video. It is incidental because the video is about a specific drink, not the company itself. Snoopy: APPEARS - it is a character featured on the cup and as a decoration. Removing it would change the visual theme but not the core action of making the drink. It is incidental. Peanuts: APPEARS - it is the franchise Snoopy belongs to, visible on the cup. Removing it would change the branding but not the core action. It is incidental.

Call to action

How to order: Grande Snoopy™ Cookie Frappuccino® Blended Beverage (in the "trending beverages" section of the app)

On-screen text

Try this drink at Starbucks SNOOPY™ COOKIE Frappuccino® 4 pumps of white mocha frozen water cubes blend pumpkin cold foam Frost assemble cookie crumbles

Transcript

Try this drink at Starbucks SNOOPY™ COOKIE Frappuccino® Milk 3 scoops of vanilla bean 4 pumps of white mocha frozen water cubes blend pumpkin cold foam Frost assemble cookie crumbles How to order: Grande Snoopy™ Cookie Frappuccino® Blended Beverage (in the "trending beverages" section of the app) SO GOOD! 10 out of 10