The video likely worked due to its relatable humor about filters and online appearances, combined with the creator's exaggerated facial expressions and the catchy on-screen text.
Summary
A woman with blonde hair and heavy makeup uses a filter that distorts her lips in a humorous way. The video features on-screen text that questions the authenticity of her appearance due to the filter.
Structure
1Woman with distorted lips appears
2On-screen text questions filter authenticity
3Woman continues to make faces with distorted lips