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53.0Talking HeadOther hookLifestyle
Hook
🗣: "Nice filter"
@sandera_ziomall
451.3K followers · usually 27.6K views a post
Views
1.4M
Likes
16.7K
Comments
987
Shares
186
View velocity
+1.0M views over 3.1d · ~325.3K/day · 4 observations
Why it worked
The video uses exaggerated facial expressions and a relatable question about filters to create a humorous and engaging short-form content piece that is easily shareable.
Summary
The video features a woman with exaggerated makeup and a blonde wig making funny faces. On-screen text asks "Nice filter" and then "Oh, where is this filter now?", implying the filter is not what is making her look that way.
Structure
- 1Woman makes a face
- 2Text asks "Nice filter?"
- 3Woman makes more faces
- 4Text asks "Where is this filter now?"
On-screen text
"Nice filter"
Oh, where is this filter now? 🥲
Original caption
Where is this “filter”, genius? 😱 #nofilter #redlips #redlipstick #whitehair #platinumhair platinum blonde, blue eyes, big eyes, alt hair, alternative hair
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