Why it worked
The video uses a relatable "then vs. now" comparison that resonates with a broad audience, highlighting a common change in daily habits, specifically around school lunches.
Summary
The video contrasts how people prepared school lunches in the past versus how they do it now. In the past, it involved making sandwiches at home, while now it often involves buying snacks on the go from convenience stores.
Structure
- 1Past: Making a sandwich at home
- 2Past: Packing the sandwich
- 3Present: Buying a snack from a store
- 4Present: Eating the snack
- 5Question to the viewer
Product placement
Żabka: This is a convenience store chain in Poland. It appears as a physical location and a logo. Removing it would change the setting of the video. The store itself is not acting, but it is the location where the current-day snack is purchased. It is incidental.
Call to action
A ty co jesz w szkole?
On-screen text
Kiedyś:
Jedzenie do szkoły - kiedyś vs teraz
Teraz:
Jedzenie do szkoły - kiedyś vs teraz
IG: SANDERAZIOMAL
A TY CO JESZ W SZKOLE?