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CASE STUDY #01 — PART 1/3 R17.5K SALARY. R250K+ DEBT.

@strategywithkoketso

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Why it worked

The video uses a compelling case study format to highlight a relatable financial struggle and offers a solution focused on leveraging existing skills, which resonates with viewers seeking practical advice.

Summary

A strategy consultant shares a case study of a client earning R17.5K with R250K+ debt who wanted to buy a car and a home. The consultant focused on leveraging the client's existing skills, specifically makeup artistry, to build an income strategy.

Structure

1Introduction of client's financial situation
2Client's goals (car, home)
3Consultant's approach: identifying existing skills
4Client's identified skill: makeup
5Building an income strategy based on the skill

Call to action

DM “PLAN” to map out your next move.

On-screen text

CASE STUDY #01 — PART 1/3 R17.5K SALARY. R250K+ DEBT. SOMEONE EARNING 17.5 THOUSAND RANDSWITH OVER A QUARTER OF A MILLION IN DEBT came to me. SHE SHE SAID SHE WANTS TO BUY A CAR A HOME A HOME FOR HERSELF WITHIN A TWO YEAR PERIOD. INSTEAD INSTEAD OF TELLING HER TO GET MORE I ASKED HER I ASKED HER JUST ONE QUESTION. WHAT SKILL WHAT SKILL DO YOU ALREADY HAVE THAT OTHER PEOPLE WILL PAY YOU FOR? SHE SAID MAKEUP. SHE SAID MAKEUP. WE BUILT AN INCOME STRATEGY USING THAT THAT'S WHAT I DO. THAT'S WHAT I DO. I FIND STRATEGIES INSIDE PROBLEMS.

Original caption

CASE STUDY — PART 1/3 She earned R17,500 net and had taken a loan of over R250,000 to build her parents a home. But she still had her own goals: a car, a home and financial freedom. The question wasn’t simply “How can we make more money?” The real question was: what resources did she already have? Part 2 → the strategy we identified. #GoalStrategy #StrategyConsultant #CaseStudy #FinancialGoals #GoalSetting