Hey @joejonas want to come to O’Bagel?

@jannahnoraa

39.9K followers · usually 22.0K views a post

Views

1.1M

Likes

75.6K

Comments

111

Shares

205

SoundTikTok sound · Backwards

Promoted product

O'Bagel Montclair

Hand-rolled, kettle-boiled, cedar wood baked fresh every morning. O'Bagel is New Jersey's home for authentic NY-style bagels — Jersey Born Since 1995.

Why it worked

The video leverages a celebrity mention (Joe Jonas) and a popular creator's personal connection to a local business (O'Bagel Montclair) to create engaging, native content. The casual, behind-the-scenes look at coffee preparation, combined with a direct, friendly invitation, makes the promotion feel authentic and relatable.

Summary

A woman working at O'Bagel Montclair prepares a cold brew coffee in a can, inviting Joe Jonas to visit the shop. She demonstrates the process of making the coffee and offers it to the camera.

Structure

1Greeting and invitation to O'Bagel
2Preparing cold brew coffee
3Serving the coffee
4Inviting Joe Jonas to visit

Original caption

Hey @joejonas want to come to O’Bagel? We can make coffee together #coffeerecipe #njcoffee #njfoodie #coffeecan #coldbrew

More from @jannahnoraa

Product placement

O'Bagel Montclair ACTS: it is a bagel shop where coffee is prepared. Removing it would change the video's setting and context. O'Bagel Montclair is the place where the video is filmed and the coffee is made. It is essential to the video's narrative and setting. It is not merely appearing.

Call to action

Hey @joejonas want to come to O’Bagel? We can make coffee together

On-screen text

O'BAGEL MONTCLAIR

Transcript

Hey @joejonas want to come to O’Bagel? We can make coffee together I have a question. Do you want milk or anything in your cold brew? Just cold brew black. Okay, perfect. I can totally do that for you. Super quick, super easy. Making the cold brew, making the cold brew in a can. Classic, simple, Joe. Like Joe Jonas. I would love for Joe Jonas to come into O'Bagel. Joe Jonas, if you ever in the area, if you ever enjoy New Jersey, obviously you're in Jersey, you live in New Jersey, come to O'Bagel. It's really fun here. We make our coffees in cans, just like so. Here you go, Joe. Enjoy. Have a great day. Of course. So yeah, Joe Jonas, stop on by. Big fan. Put me and Kim Rock for.