grab your toys now at costco @minibrands #magiccookkitchen #minibrands #toys #fy — slide 1 of 11

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ur month = the toy you're getting from costco

@fuggricia

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Promoted product

Mini Brands Magic Cook Kitchen

ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer products such as Mini Brands, Bunch O Balloons, XSHOT and more!

2 videos2 creators

Why it worked

The creator leveraged a popular, low-effort 'personality quiz' trend to insert a product as the desirable outcome, making the advertisement feel like a game.

Summary

The creator uses a 'birth month' trend to showcase the Mini Brands Magic Cook Kitchen toy. The slideshow cycles through months with humorous text, ultimately featuring the product as the 'prize' for specific months.

Structure

1Hook slide establishing the month-based toy game
2Humorous negative outcomes for most months
3Positive reveal of the product for specific months
4

Original caption

grab your toys now at costco @minibrands #magiccookkitchen #minibrands #toys #fyp

More from @fuggricia

Product placement

(a) Mini Brands Magic Cook Kitchen: ACTS — it is the subject of the video, shown in product photography, and the video demonstrates its features (boiling, cleaning, etc.) via images. (b) Costco: APPEARS — mentioned in the text and caption as a retail location, but the video is not selling Costco itself. (c) Zuru: APPEARS — brand logo on the product packaging.

Call to action

grab your toys now at costco

On-screen text

ur month = the toy you're getting from costco january minibrands magic cook kitchen february september stole your toy march september hates u april no toy july september took yours august september doesn't like you september gets all the new toys october september stole your november september says you don't deserve any december september gave you this

they should get you a chunkyfugg from costco @Fugglers #fugglers #biggchunkyfugg

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