@skylarsbookshelf — 28x breakout

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the cutes bookish finds at tjmaxx!

@skylarsbookshelf

1.1K followers · usually 1.4K views a post

Views

36.9K

Likes

1.3K

Comments

172

View velocity

+21.8K views over 5.4d · ~4.1K/day · 6 observations

Promoted product

candles and bookish accessories

Why it worked

The post taps into the popular 'BookTok' trend by showcasing aesthetically pleasing and relatable bookish items from a popular discount retailer, appealing to a niche audience with visually engaging content.

Summary

This photo post showcases a variety of bookish items found at TJ Maxx, including candles, e-reader pouches, a decorative frame, and a puzzle. The creator highlights several cute and desirable items, suggesting they are great finds for book lovers.

Structure

1Introduction to TJ Maxx bookish finds
2Showcasing candles with book-themed labels
3Displaying various e-reader and book sleeves
4Highlighting decorative items like a framed quote
5Featuring book-themed bookmarks and a puzzle

Product placement

TJ Maxx (store) - appears as the location where products are found. Removing it would change the context of the video. Venice Candle Co. (brand) - appears on candles. The candles are described and shown, so the brand ACTS. Removing it would change the product being shown. Harper (brand) - appears on e-reader pouches. The pouches are described and shown, so the brand ACTS. Removing it would change the product being shown. Hobby (brand) - appears on an e-reader sleeve. The sleeve is described and shown, so the brand ACTS. Removing it would change the product being shown. Workman (brand) - appears on a puzzle. The puzzle is described and shown, so the brand ACTS. Removing it would change the product being shown.

Original caption

there were so many cute bookish finds at tjmaxx today! the candles are such a need and they had so many adorable kindle pouch options! #BookTok #booktokfyp #tjmaxxfinds #bookishfinds #bookgirlies