OH MY GOSH THEY HAVE ONE!!!!!!

@readzwithmadz

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SoundTikTok sound · original sound - readzwithmadz

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Promoted product

TJ Maxx haul

Why it worked

The video taps into the popular "BookTok" trend and the excitement of finding good deals at discount stores like TJ Maxx. The creator's genuine enthusiasm and relatable search for specific "bookish" items create a strong sense of shared interest and discovery, making viewers want to engage with the content and potentially visit the store themselves.

Summary

The creator is on a shopping trip at TJ Maxx, excited to find Halloween-themed decor and books. She expresses delight over several items, including a Maleficent figurine, a "Reader" art piece, and various pillows. She then focuses on finding books, highlighting several popular titles and their surprisingly low prices at TJ Maxx, emphasizing the value of shopping there.

Structure

1Excitedly enters TJ Maxx, looking for Halloween and bookish items.
2Finds and reacts to decorative items like a Maleficent figurine and themed pillows.
3Discovers several popular books at significantly discounted prices.
4Highlights the value of shopping at TJ Maxx for books and decor.
5Expresses joy and disbelief at the finds.

Product placement

TJ Maxx: APPEARS - a store name, removing it would not change what happens in the video. Maleficent figurine: ACTS - it is shown and discussed as a decorative item, removing it would change what happens in the video. Rachel Zoe kitchen towels: APPEARS - a brand name on a product tag, removing it would not change what happens in the video. "The Reader" framed art: ACTS - it is shown and discussed as a decorative item, removing it would change what happens in the video. "Booked & Busy" pillow: ACTS - it is shown and discussed as a decorative item, removing it would change what happens in the video. Ghost-themed pillow: ACTS - it is shown and discussed as a decorative item, removing it would change what happens in the video. "Close to You" by Nissa Renzo: ACTS - it is shown and discussed as a book, removing it would change what happens in the video. "A Thousand Boy Kisses" by Tillie Cole: ACTS - it is shown and discussed as a book, removing it would change what happens in the video. "Bookshops and Bonedust" by Travis Baldree: ACTS - it is shown and discussed as a book, removing it would change what happens in the video. "Archer's Voice" by Mia Sheridan: ACTS - it is shown and discussed as a book, removing it would change what happens in the video.

Original caption

I’m still not over this 😅🙈 @TJ Maxx #books #bookish #BookTok #bookshopping #tjmaxx

More from @readzwithmadz

On-screen text

OH MY GOSH THEY HAVE ONE!!!!!! Oh, my gosh. they have one. Oh. my gosh, they actually have one. There's another one. Let's go look for books in TJ Maxx. Let's look for books and bookish things at TJ Maxx There's another one. Let's go look for books in TJ Maxx. TJ Maxx I am on the hunt. One. obviously, for binding 13, but also we're gonna look really quickly at the Halloween stuff. but also we're gonna look really quickly at the Halloween stuff. Oh, my gosh, Oh, my gosh, it's Maleficent! Oh, my gosh. I love her so She's so magnificent. Uh, but she's $40. I'm gonna put her back very carefully. but she's $40. I'm gonna put her back very carefully. I just went through the dish towels, and there's zero bookish things, and there's zero bookish things, so I just went and picked out new blush. Look at my hands. Oh, my gosh, Oh, my gosh, it's the reader for $17. it's the reader for $17. it's the reader for $17. I'm really hoping they have one of the bookish pillows here. I'm re- I'm really hoping they have one of the bookish pillows here. Oh, my gosh, we have this one. That is so cute. we have this one. That is so cute. Oh, my gosh, $17. Okay. Okay, now I'm hoping they have one. ones that have people, like, ones that have people, like, people reading books on them. people reading books on them. Oh, my gosh, Oh, my gosh, Yeah. What? They actually have one. I need to calm down. Oh, my gosh, I need to calm down. I actually found one. Shut your mouth. Look at him. Shut your mouth. Look at him. Yes! Oh, my gosh, Oh, my gosh, I'm shaking. It's $25. I'm shaking. It's $25. I don't know if you could hear me say that. It is $25. I don't know if you could hear me say that. It is $25. Oh, my gosh, Oh, my gosh, You're joking. I've never seen this one before or even seen people talk about it. You're joking. I've never seen this one before or even seen people talk about it. Look at it. Look at him. Look at it. Look at him. This one is $20. I can't believe I actually found one. This one is $20. I can't believe I actually found one. Now we're gonna go look at the books super. super fast. Okay. this is our moment of truth. I need to. I need to calm down, because there's actually way more than I thought there was gonna be. Okay. So. Books. There's close to you for A thousand boy kisses for $7. A thousand boy kisses for $7. Bookshops and bonedust. Bookshops and bonedust. But look at those edges. That can't be right. This is $7. This is $7. It is regularly $30. This is why you shop at TJ Maxx, folks. And then they have the special edition annotated edition of Archer's voice for $7. annotated edition of Archer's voice for $7.

Transcript

Oh, my gosh. they have one. Oh. my gosh, they actually have one. There's another one. Let's go look for books in TJ Maxx. Let's look for books and bookish things at TJ Maxx There's another one. Let's go look for books in TJ Maxx. TJ Maxx I am on the hunt. One. obviously, for binding 13, but also we're gonna look really quickly at the Halloween stuff. but also we're gonna look really quickly at the Halloween stuff. Oh, my gosh, Oh, my gosh, it's Maleficent! Oh, my gosh. I love her so She's so magnificent. Uh, but she's $40. I'm gonna put her back very carefully. but she's $40. I'm gonna put her back very carefully. I just went through the dish towels, and there's zero bookish things, and there's zero bookish things, so I just went and picked out new blush. Look at my hands. Oh, my gosh, Oh, my gosh, it's the reader for $17. it's the reader for $17. it's the reader for $17. I'm really hoping they have one of the bookish pillows here. I'm re- I'm really hoping they have one of the bookish pillows here. Oh, my gosh, we have this one. That is so cute. we have this one. That is so cute. Oh, my gosh, $17. Okay. Okay, now I'm hoping they have one. ones that have people, like, ones that have people, like, people reading books on them. people reading books on them. Oh, my gosh, Oh, my gosh, Yeah. What? They actually have one. I need to calm down. Oh, my gosh, I need to calm down. I actually found one. Shut your mouth. Look at him. Shut your mouth. Look at him. Yes! Oh, my gosh, Oh, my gosh, I'm shaking. It's $25. I'm shaking. It's $25. I don't know if you could hear me say that. It is $25. I don't know if you could hear me say that. It is $25. Oh, my gosh, Oh, my gosh, You're joking. I've never seen this one before or even seen people talk about it. You're joking. I've never seen this one before or even seen people talk about it. Look at it. Look at him. Look at it. Look at him. This one is $20. I can't believe I actually found one. This one is $20. I can't believe I actually found one. Now we're gonna go look at the books super. super fast. Okay. this is our moment of truth. I need to. I need to calm down, because there's actually way more than I thought there was gonna be. Okay. So. Books. There's close to you for A thousand boy kisses for $7. A thousand boy kisses for $7. Bookshops and bonedust. Bookshops and bonedust. But look at those edges. That can't be right. This is $7. This is $7. It is regularly $30. This is why you shop at TJ Maxx, folks. And then they have the special edition annotated edition of Archer's voice for $7. annotated edition of Archer's voice for $7.