rhode

@melaniesugt

31.5K followers · usually 1.1K views a post

Views

37.2K

Likes

2.6K

Comments

8

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92

SoundTikTok sound · original sound - dailycreaturee

Promoted product

Rhode blush

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

2 videos2 creators

Why it worked

The video leverages a popular influencer collaboration and highlights a unique, aesthetically pleasing product feature (the blush shades doubling as a charm) which appeals to the target audience's desire for both beauty and accessory items.

Summary

This video showcases a new makeup collection from the brand Rhode, designed in collaboration with Alexandra Leclerc. The collection features a "tiniest rhode blush" with reflective shades that can be used as a charm.

Structure

1Introduction of Rhode makeup collection
2Collaboration with Alexandra Leclerc
3Description of the blush and its features
4

Original caption

miss alexandra im going to need everything!!! #rhode #alexandraleclerc #leclerc #makeup

More from @melaniesugt

Product placement

rhode: it is a brand of makeup that is releasing a new collection. The collection is described as "a shimmery collection featuring our tiniest rhode blush yet, designed in collaboration with @alexandramalenaleclerc". The product pearl comes in three reflective shades that can turn into a charm and clip onto your bag to take everywhere. This product ACTS as it is being described and shown as a new makeup product. Removing it would change what happens in the video.